Archive for the ‘Branding’ Category

BRANDING: Why Making a Positive First Impression Matters

Posted on March 2nd, 2016

A number of years ago, I met Howard Shultz on the street in downtown Seattle and had no idea who he was. Brain-drained and exhausted, I’d been at an energy industry business training which had been held all day in a stuffy room with no windows – and they provided us with no water. I was parched and badly wanted a coffee. En route back to the parking garage and

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At the City of Redmond Catherine was required to work with representatives from many different departments to help them communicate more effectively with Redmond citizens...

Wayne Gillam, Assistant Director of New Media, University of Washington Advancement

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