A few years ago while working in a busy government office, I often wrote press releases. A former journalist, I knew sending them never guaranteed a media story – they were suggestions for an article, TV news story or other media coverage. However to increase my odds of media interest, I always included one compelling reason why the public would want to know my news. More often than not, my
Imagine walking into a business mixer and finding 800 million people in the room. You discover 400 of these people are actively engaged in conversation. Of these, 130 people know each other personally. Plus 70 languages are being spoken and over 300,000 guests are serving as translators. This picture gives you an idea of the scope of Facebook alone without even taking into consideration other social media platforms. Adding Twitter,
Is blog content necessary? To my way of thinking, it’s a top priority. Blogs lead to more website traffic, social engagement, in-bound links to your site, keyword attention, and as a result, more customers. In today’s business marketing use of social media has become essential. It’s no longer enough to market your product or services by just telling your audience what you provide. Building effective consumer trust has become
Lee Iacocca, former president of Chrysler, once said, “You can have brilliant ideas – but if you can’t get them across they won’t get you anywhere.” Iacocca was right. Good communication is imperative. How we walk, dress, hold our bodies, look at others, speak and write is all a part of our personal brand. And how effectively we present ourselves to others through our brand is essential to personal and