Archive for the ‘Writing’ Category

You Didn’t See Me, I Wasn’t Here: The Power of Ghostwriting

Posted on March 13th, 2016

Someone once asked me, “When people ask you to write a blog, non-fiction book or speech for them and you’re not credited with the writing, doesn’t that bother you?” My true answer is, absolutely not. To my way of thinking, ghostwriting a blog, non-fiction book or speech is like building a house. When I say a house is mine, it is mine. I’ve paid for it – and I live

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Are you smarter than a goldfish? Or, how to write catchy blog titles

Posted on February 16th, 2016

Have I grabbed your attention? Chances are if you’re like me, you skim over website content quickly and make your decision of what to read even more rapidly. For blog writers like myself, laboring over how to grab the attention of skimming readers can be a real puzzle. We all know this starts with a pithy title. And once our title catches you, we have a chance of keeping you

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Writing a successful CEO profile

Posted on June 12th, 2012

 As an employee in an multifaceted company, you wear many hats. Today you’ve been casually asked to write a profile which highlights your CEO. You have no idea how it’s going to be used, only that you’ve been asked to write it. How do you start? What is a business profile? A profile is a short piece of writing used in a variety of ways. It may be used to

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What to say when things go wrong

Posted on May 30th, 2012

Years ago while working in communications for a nuclear company, I was in charge of the company’s crisis communication program. Luckily I didn’t have to apply what I learned about what to say to the media and public when things go wrong as we never had a crisis at the plant. However, in the event we had experienced one, I was trained to respond. Getting the message out effectively Few

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Say what you mean and mean what you say!

Posted on May 23rd, 2012

A few years ago while working in a busy government office, I often wrote press releases. A former journalist, I knew sending them never guaranteed a media story – they were suggestions for an article, TV news story or other media coverage. However to increase my odds of media interest, I always included one compelling reason why the public would want to know my news. More often than not, my

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Should I blog?

Posted on April 22nd, 2012

Is blog content necessary? To my way of thinking, it’s a top priority. Blogs lead to more website traffic, social engagement, in-bound links to your site, keyword attention, and as a result, more customers. In today’s business marketing use of social media has become essential. It’s no longer enough to market your product or services by just telling your audience what you provide. Building effective consumer trust has become

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Catherine analyzes her public audiences very well and writes to them quickly, clearly, and in a style which makes her material easy to read. She can write highly technical information for engineers and scientists in a concise style that her readers appreciate...

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