Archive for the ‘Branding’ Category

BRANDING: Why Making a Positive First Impression Matters

Posted on March 2nd, 2016

A number of years ago, I met Howard Shultz on the street in downtown Seattle and had no idea who he was. Brain-drained and exhausted, I’d been at an energy industry business training which had been held all day in a stuffy room with no windows – and they provided us with no water. I was parched and badly wanted a coffee. En route back to the parking garage and

read more

Recent Posts


Thank you to Catherine Lenox, who was the editor of this book. Without her, I am sure this book would fail to meet the professional standards I desired.

Read More Testimonials >>


Catherine Lenox
Or Fill out our Contact Form