Archive for the ‘Branding’ Category

BRANDING: Why Making a Positive First Impression Matters

Posted on March 2nd, 2016

A number of years ago, I met Howard Shultz on the street in downtown Seattle and had no idea who he was. Brain-drained and exhausted, I’d been at an energy industry business training which had been held all day in a stuffy room with no windows – and they provided us with no water. I was parched and badly wanted a coffee. En route back to the parking garage and

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