Archive for the ‘Branding’ Category

BRANDING: Why Making a Positive First Impression Matters

Posted on March 2nd, 2016

A number of years ago, I met Howard Shultz on the street in downtown Seattle and had no idea who he was. Brain-drained and exhausted, I’d been at an energy industry business training which had been held all day in a stuffy room with no windows – and they provided us with no water. I was parched and badly wanted a coffee. En route back to the parking garage and

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In my ten years as Senior Captain of the Steamship Virginia V, Catherine stands as one of the very best communications outreach professionals we have ever had in our organization.

Dale M. Pederson, Senior Captain, Steamship Virginia V

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