Should I blog?

Posted on April 22nd, 2012   |   Written by: Catherine   |  Post Categories: BusinessWriting

Is blog content necessary?  To my way of thinking, it’s a top priority. Blogs lead to more website traffic, social engagement, in-bound links to your site, keyword attention, and as a result, more customers.

In today’s business marketing use of social media has become essential. It’s no longer enough to market your product or services by just telling your audience what you provide. Building effective consumer trust has become a two-way conversation.  And while outbound marketing (paid advertisements, press releases, or commissioned sales people) is still important, inbound marketing (blogs and other social media) has become a top way to attract customers because it builds relationships and trust. Adding social media to your marketing strategy is a must!

It’s simple. Statistics show visitors who view blog posts on websites stay longer. And when they stay longer, they are more likely to interact with your products and services (your brand). In addition to keeping people on your site longer, you’ll also have the opportunity to position yourself as a thought leader. Adding promotion of blog content to your website will only support your marketing strategy further.

Getting started is easy. First, highlight popular blog posts in your newsletters. Add links to popular blog content from your website pages. Go through the pages on your website and create internal links to your blog content.

I’m guessing by now some of you may be muttering to yourself, “It’s easy for her to say. I know I should write a blog! But I’m busy with my business – I just don’t have the time. Or, writing is agonizing for me – I’m just not a writer.”

Have no fear – your writer is here!

www.facebook.com/WriteContact – Writer Catherine Lenox provides professional, inexpensive blog writing services. She can work with you to help you express your brand in a way which is engaging, interesting and/or fun for readers.

Blogs are your opportunity to draw more customers into your website.  Why not get started?

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4 Comments

  1. Ann Marie says:

    Thank you for sharing this great post. I know I need to blog more.

    • Catherine says:

      Thanks for your comment! Please feel free to contact me if you need some support with your blogging.

  2. oil changes says:

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  3. See The Site says:

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