You Didn’t See Me, I Wasn’t Here: The Power of Ghostwriting

Posted on March 13th, 2016   |   Written by: Catherine   |  Post Categories: Writing

Someone once asked me, “When people ask you to write a blog, non-fiction book or speech for them and you’re not credited with the writing, doesn’t that bother you?” My true answer is, absolutely not. To my way of thinking, ghostwriting a blog, non-fiction book or speech is like building a house. When I say a house is mine, it is mine. I’ve paid for it – and I live

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BRANDING: Why Making a Positive First Impression Matters

Posted on March 2nd, 2016   |   Written by: Catherine   |  Post Categories: BrandingBusiness

A number of years ago, I met Howard Shultz on the street in downtown Seattle and had no idea who he was. Brain-drained and exhausted, I’d been at an energy industry business training which had been held all day in a stuffy room with no windows – and they provided us with no water. I was parched and badly wanted a coffee. En route back to the parking garage and

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Are you smarter than a goldfish? Or, how to write catchy blog titles

Posted on February 16th, 2016   |   Written by: Catherine   |  Post Categories: Writing

Have I grabbed your attention? Chances are if you’re like me, you skim over website content quickly and make your decision of what to read even more rapidly. For blog writers like myself, laboring over how to grab the attention of skimming readers can be a real puzzle. We all know this starts with a pithy title. And once our title catches you, we have a chance of keeping you

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How to write an effective blog

Posted on June 14th, 2012   |   Written by: Catherine   |  Post Categories: Business

Unlike a private blog, when you write a business blog, you’re writing specifically for people you want to be interested in your trade,  products and services. The key is, keep your blog relevant and write about what matters to you. Ask yourself if the topic is useful to potential clients, people in your industry and the general public. You can be candid, personal and even witty. But the goal is

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Writing a successful CEO profile

Posted on June 12th, 2012   |   Written by: Catherine   |  Post Categories: BusinessWriting

 As an employee in an multifaceted company, you wear many hats. Today you’ve been casually asked to write a profile which highlights your CEO. You have no idea how it’s going to be used, only that you’ve been asked to write it. How do you start? What is a business profile? A profile is a short piece of writing used in a variety of ways. It may be used to

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What to say when things go wrong

Posted on May 30th, 2012   |   Written by: Catherine   |  Post Categories: BusinessWriting

Years ago while working in communications for a nuclear company, I was in charge of the company’s crisis communication program. Luckily I didn’t have to apply what I learned about what to say to the media and public when things go wrong as we never had a crisis at the plant. However, in the event we had experienced one, I was trained to respond. Getting the message out effectively Few

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Say what you mean and mean what you say!

Posted on May 23rd, 2012   |   Written by: Catherine   |  Post Categories: BusinessWriting

A few years ago while working in a busy government office, I often wrote press releases. A former journalist, I knew sending them never guaranteed a media story – they were suggestions for an article, TV news story or other media coverage. However to increase my odds of media interest, I always included one compelling reason why the public would want to know my news. More often than not, my

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Staying Consistent With Your Brand in Social Media

Posted on April 24th, 2012   |   Written by: Catherine   |  Post Categories: Social Media

Imagine walking into a business mixer and finding 800 million people in the room.  You discover 400 of these people are actively engaged in conversation. Of these, 130 people know each other personally. Plus 70 languages are being spoken and over 300,000 guests are serving as translators. This picture gives you an idea of the scope of Facebook alone without even taking into consideration other social media platforms.  Adding Twitter,

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Should I blog?

Posted on April 22nd, 2012   |   Written by: Catherine   |  Post Categories: BusinessWriting

Is blog content necessary? To my way of thinking, it’s a top priority. Blogs lead to more website traffic, social engagement, in-bound links to your site, keyword attention, and as a result, more customers. In today’s business marketing use of social media has become essential. It’s no longer enough to market your product or services by just telling your audience what you provide. Building effective consumer trust has become

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Why Good Communication is Good Business

Posted on April 17th, 2012   |   Written by: Catherine   |  Post Categories: Business

Lee Iacocca, former president of Chrysler, once said, “You can have brilliant ideas – but if you can’t get them across they won’t get you anywhere.” Iacocca was right. Good communication is imperative. How we walk, dress, hold our bodies, look at others, speak and write is all a part of our personal brand. And how effectively we present ourselves to others through our brand is essential to personal and

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At the City of Redmond Catherine was required to work with representatives from many different departments to help them communicate more effectively with Redmond citizens...

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